Most conferences are built to be attended. This one is built to change what happens the following Monday.

An intimate, 100-seat workshop ecosystem for women entrepreneurs who are tired of business drift and ready to lock in predictable profitability.

🗓️ Friday, October 23, 2026 | 📍 Esquimalt Gorge Park Pavilion (Victoria, BC)

The POP Guarantee: This is not a passive seminar. Your business growth experience begins 3 weeks before you arrive and continues long after the event ends.

Your business is working. So why doesn't it feel like it?

You’ve built a solid venture. Clients are coming in. Revenue is flowing. From the outside, everything looks exactly like it should.

But if you’re being completely honest with yourself, you’ve probably caught yourself thinking:

“I thought I’d be further ahead by now.”

Not because you’re doing anything wrong.

Because somewhere along the way, you became so focused on keeping the wheels turning that the high-level revenue decisions kept getting pushed aside.

The urgent client request wins today.
The outdated pricing model gets ignored.
The hours-wasting operational process continues.
The misaligned low-margin offer stays on the menu.

These leaks don’t shout for your attention. They quietly drain your profit margin month after month while you react to whatever lands on your desk.

That’s exactly why we created Profitable on Purpose (POP).

Ideas are interesting. Results are convincing.

Meet Victoria Westcott, one of your featured POP speakers. She built Oak Bay Clean by stopping case-by-case negotiations and strategically repackaging her operations into a transparent subscription model.

Victoria Westcott, Profitable on Purpose Speaker

Victoria Westcott built Oak Bay Clean by charging what the work was worth.

At some point, she made a decision. She stopped negotiating prices case by case and repackaged her core service as a subscription with transparent pricing.

$760,000

IN PREDICTABLE RECURRING ANNUAL REVENUE

120

HAPPY, RECURRING SUBSCRIPTION
CLIENTS

ZERO

CLIENTS QUESTIONED HER NEW PRICING STRUCTURE

The strategy wasn’t overly complicated. Trusting the data was.

On October 23, Victoria is pulling back the curtain to give you the exact pricing, systems, and operational metrics she used so you can adapt them for your own venture.

Meet the rest of the speakers →

This Is Not A 1-Day Event. It Is A Guided 3-Part Profit Sprint.

Most business events leave you with an empty notebook and zero implementation. Your POP Connect ticket unlocks a comprehensive, multi-week execution framework designed to guarantee you take action.

Phase 1:

The POP Runway

(3 Weeks Pre-Event)

We hit the ground running on day one. We do not waste live workshop hours digging through your messy laptop files.

Bite-Sized Clarity: Receive clear, straightforward strategy prompts directly in your inbox to gather your thoughts without the stress.
Clean Prep: Organize your core business numbers ahead of time so you know exactly where your current opportunities and revenue leaks are.
Maximize Your Day: Arrive at the pavilion fully prepared to start working on your business the moment you step through the doors.

Phase 2: The Live POP Connect Experience

(October 23, 2026)

Spend a highly focused, distraction-free day inside an inspiring waterfront pavilion with 100 heavy-hitting peers and corporate allies.

Focused Work Blocks: No generic motivational speeches. Participate in practical, interactive sessions led by real-world business owners who have done it.
Real Decisions: Look closely at your current pricing structures, subscription possibilities, and business systems right from your seat.
Meaningful Connections: Spend the day learning and sharing ideas alongside a supportive community of regional peers and partners.

Phase 3: The Profit Continuity Circle

(Post-Event)

We do not abandon you when the house lights go down. We anchor your momentum so your new strategies actually stick.

Guided Follow-Up: Join live implementation sessions designed to help you execute your new choices without getting pulled back into the daily noise.
Deep-Dive Webinars: Gain exclusive access to follow-up sessions focusing on long-term business health, smart pricing, and sustainable operations.
Ongoing Accountability: Stay connected to the POP community to share your progress, talk through bottlenecks, and ensure your new strategies actually stick.

Join Us at the Pavilion

An Investment in Your Next Move.

Running a business shouldn’t mean sacrificing the space to lead it. Your ticket isn’t just an admission pass for October 23—it is an all-inclusive, two-month container built to help you step out of the daily drift and make decisions that last.

$147

Early Bird Pricing valid through August 31. Price increases on September 1.

What is Included in Your Registration:

The Full 3-Phase Experience: Complete access to the 3-week POP Runway pre-work sprint, your live workshop seat, and The Profit Continuity Circle post-event implementation sessions.
A Fully Catered Experience: A beautiful, fresh lunch alongside mid-day artisan snacks and refreshments to keep you completely fueled during our working blocks.
Intimate Regional Community: Unfiltered space to talk, listen, and build genuine relationships with 100 established regional peers.
Partner Connection & Perks: Connect with The Scotiabank Women Initiative and receive curated gifts and offers from our event partners.

Presented in partnership with The Scotiabank Women Initiative, alongside a group of partners committed to helping women business owners build stronger, more profitable businesses.

100 seats.

22 already claimed.

If you've been waiting for the right time to stop reacting to your business and start leading it, this is your invitation.

Early Bird pricing ends August 31.

Registration closes October 22, or when all 100 seats have been claimed.