8:45 AM

Registration & Networking

Check in, settle in, meet other attendees, and visit our partners and exhibitors before we kick off the day.

9:30 AM

Opening Welcome

Meet your hosts, get oriented for the day, and hear opening remarks from Pam Ivey and Evangeline Mathura.

9:40 AM

Welcome from The Scotiabank Women Initiative

Hear from our Presenting Partner as they officially welcome attendees and help kick off the day before our first featured session.

9:50 AM

Kehla G.

When Everything Feels Important, Nothing Is Profitable

Learn how unclear priorities and delayed decisions quietly cost your business revenue. You’ll identify one or two decisions affecting your results and leave with a clear next step.

10:50 AM

Connections & Exhibitors

Take time to visit sponsor and vendor tables, reconnect with fellow attendees, and continue building relationships.

11:10 AM

Guided Networking

Take part in facilitated conversations designed to help you build meaningful business relationships throughout the day.

11:40 AM

Acera Insurance Welcome

A brief welcome from our Impact Partner before our next featured session.

11:45 AM

Doane Grant Thornton LLP

Topic to Be Announced

The Doane Grant Thornton Business Advisory Team will share practical financial strategies to help business owners improve profitability, strengthen cash flow, and make more confident business decisions.

12:35 PM

Welcome from Our Leadership Partner, Horne Coupar LLP

A brief welcome from our Leadership Partner as we head into the lunch session.

12:40 PM

Lunch & Leadership Session with Caroline Deane, Horne Coupar LLP

Enjoy your boxed lunch, connect with fellow attendees, and settle in for this engaging leadership session.

A Proactive Approach to Business Structure and Risk Management

Explore common structural and legal gaps that expose businesses to unnecessary risk, from entity selection and shareholder agreements to succession planning.

1:55 PM

Victoria Westcott

Pay More, Charge More, Show Your Prices

Learn how Victoria transformed Oak Bay Clean into a $760K-per-year recurring revenue business by paying above-market wages, packaging services through subscriptions, and publishing prices openly.

2:50 PM

Connections & Exhibitors

Take a short break, connect with exhibitors, and reset for the final featured session.

3:10 PM

Pam Ivey

Implementation Session: Turn Today's Ideas Into Your Next Profitable Move

This is where the work begins. You'll use your conference workbook to turn today's ideas into a focused 90 day action plan, prioritize your highest impact opportunities, and leave knowing exactly what to do next.

4:40 PM

Closing Celebration & Prize Draws

We'll wrap up the day by celebrating our partners, drawing the final prizes, and thanking everyone who made the conference possible. You must be present to win.

5:00 PM

Thanks for Joining Us

Thank you for being part of Profitable on Purpose. We hope you leave with practical strategies, meaningful new connections, and a clear plan for building a stronger, more profitable business.

Agenda subject to minor changes as final speakers and session details are confirmed.