8:45 AM

Registration & Networking

Check in, settle in, meet other attendees, and visit our partners and exhibitors before we kick off the day.

9:30 AM

Opening Welcome

Meet your hosts, get oriented for the day, and hear opening remarks from Pam Ivey and Evangeline Mathura.

9:45 AM

Welcome from The Scotiabank Women Initiative

Hear from our Presenting Partner as they officially welcome attendees and help kick off the day before our first featured session.

9:55 AM

Kehla G.

When Everything Feels Important, Nothing Is Profitable

Learn how unclear priorities and delayed decisions quietly cost your business revenue. You’ll identify one or two decisions affecting your results and leave with a clear next step.

10:50 AM

Connections & Exhibitors

Take time to visit sponsor and vendor tables, reconnect with fellow attendees, and continue building relationships.

11:10 AM

Evangeline Mathura

Guided Networking

Take part in facilitated conversations designed to help you make meaningful business connections, uncover opportunities, and discover how you might be able to help one another.

11:55 AM

Acera Insurance Welcome

A brief welcome from our Impact Partner before our next featured session.

12:00 PM

Marley Gibbons, Principal, Assurance
Alanna Mann, Senior Manager, Independent Business Group, Assurance Services
Doane Grant Thornton LLP

Designing a More Profitable Future

What does success look like for your business, and what is standing in the way?
This collaborative workshop combines guided discussion with the 6-Box framework to help you explore the future you want to create and the priorities that will get you there. Through peer conversations and practical reflection, you’ll uncover new ideas, challenge assumptions, and identify actionable steps to support more profitable and sustainable growth.

12:55 PM

Lunch & Connections

Enjoy lunch, connect with fellow attendees, visit our partners and exhibitors, and take some time to recharge before our Lunch & Learn.

1:20 PM

Caroline Deane, Partner
Horne Coupar LLP

A Proactive Approach to Business Structure and Risk Management

Explore common structural and legal gaps that expose businesses to unnecessary risk, from entity selection and shareholder agreements to succession planning.

1:40 PM

Lunch Wrap-Up & Break

Take a few minutes to finish lunch, refresh, and get ready for the afternoon sessions.

1:45 PM

Victoria Westcott

Pay More, Charge More, Show Your Prices

Learn how Victoria transformed Oak Bay Clean into a $760K-per-year recurring revenue business by paying above-market wages, packaging services through subscriptions, and publishing prices openly.

2:40 PM

Connections & Exhibitors

Take a short break, connect with exhibitors, and reset for the final working session.

3:00 PM

Pam Ivey

Implementation Session: Turn Today's Ideas Into Your Next Profitable Move

This is where the work begins. You’ll use The Profit Value Ladder to identify where you’re spending your time, separate $10 tasks and $100 work from $1,000 decisions and $10,000 moves, and turn today’s best ideas into a focused 90-day action plan.

4:40 PM

Closing Celebration & Prize Draws

We'll wrap up the day by celebrating our partners, drawing the final prizes, and thanking everyone who made the conference possible. You must be present to win.

5:00 PM

Thanks for Joining Us

Thank you for being part of Profitable on Purpose. We hope you leave with practical strategies, meaningful new connections, and a clear plan for building a stronger, more profitable business.

Agenda subject to minor changes.