Meet the People Behind the Decisions.
Five expert led sessions. Five different angles on the same goal: helping you make better decisions for your business, your team and your future.
When Everything Feels Important, Nothing Is Profitable
This workshop focuses on the decisions that are quietly costing business owners revenue—where priorities are unclear, choices are delayed, or everything feels equally important. Attendees will identify one or two decisions currently impacting their results, make a clear call in the room, and leave with a concrete next step to implement immediately.
Kehla G
Avid Business Performance Group
Business Architect and Performance Coach
Kehla G is a Business Architect who helps experienced women entrepreneurs make clearer decisions, strengthen leadership, and build businesses that are both profitable and sustainable. Her work focuses on what actually drives results beneath strategy—how decisions are made, what holds authority, and where businesses lose momentum through misalignment or overextension.
Pay More, Charge More, Show Your Prices
Most service businesses are built on a model that makes growth hard: unpredictable revenue, high turnover, and prices that never quite cover costs. This workshop breaks down the three decisions that transformed Oak Bay Clean into a $760K/year recurring revenue business with 120 active clients: paying workers more than the market rate, packaging the core service as a subscription, and publishing prices openly on the website. Attendees work through a two-page action worksheet during the session, leaving with their subscription model mapped, their pricing simplified, and at least one clear decision made before they leave the room. The framework applies across service businesses, from coaching and hair salons to trades and personal services.
Victoria Westcott
Oak Bay Clean
Owner
Kehla G is a Business Architect who helps experienced women entrepreneurs make clearer decisions, strengthen leadership, and build businesses that are both profitable and sustainable. Her work focuses on what actually drives results beneath strategy—how decisions are made, what holds authority, and where businesses lose momentum through misalignment or overextension.
Lunch & Learn: A Proactive Approach to Business Structure and Risk Management
From entity selection to shareholder agreements and succession planning, overlooked structural issues can expose businesses to unnecessary risk and loss. This presentation identifies common gaps lawyers routinely see so that business owners can address them in a timely and effective manner.
Caroline Deane
Partner
Horne Coupar LLP
Caroline Deane is a lawyer with Horne Coupar LLP whose practice focuses on business, tax, estate, and succession planning. She helps business owners build stronger legal foundations, reduce risk, and plan for the future. A respected speaker and trusted advisor, Caroline combines deep tax expertise with a practical, business-first approach.
Smarter Financial Decisions. Stronger Businesses.
Practical financial insights to help you improve profitability, strengthen cash flow, and make more confident business decisions.
Doane Grant Thornton LLP
Business Advisory Team
The Doane Grant Thornton Business Advisory Team helps business owners strengthen profitability, improve cash flow, and make confident financial decisions through practical, real-world financial advice.
Implementation Session: Turn Today's Ideas Into Your Next Profitable Move
In this guided implementation session, you’ll identify your highest impact priorities, build a focused 90 day action plan, and leave knowing exactly what to do next. You’ll also learn how to distinguish between $10 tasks and $1,000 decisions so your time is spent where it creates the greatest return. Because great ideas only create results when you put them into action.
Pam Ivey
Founder & Executive Producer
Profitable on Purpose
Pam Ivey is the Founder and Executive Producer of Profitable on Purpose. For more than 25 years, she’s helped entrepreneurs simplify their businesses, strengthen profitability, and focus on the work that creates the greatest impact. Known for her practical, no fluff approach, Pam helps business owners turn ideas into clear decisions and meaningful action.
One day. Focused on you. Designed for your next level.
October 23, 2026
Esquimalt Gorge Park Pavilion
Greater Victoria, BC