Meet the People Behind the Decisions.
Five expert led sessions. Five different angles on the same goal: helping you make better decisions for your business, your team and your future.
When Everything Feels Important, Nothing Is Profitable
This workshop focuses on the decisions that are quietly costing business owners revenue—where priorities are unclear, choices are delayed, or everything feels equally important. Attendees will identify one or two decisions currently impacting their results, make a clear call in the room, and leave with a concrete next step to implement immediately.
Kehla G
Avid Business Performance Group
Business Architect and Performance Coach
Kehla G is a Business Architect who helps experienced women entrepreneurs make clearer decisions, strengthen leadership, and build businesses that are both profitable and sustainable. Her work focuses on what actually drives results beneath strategy—how decisions are made, what holds authority, and where businesses lose momentum through misalignment or overextension.
Pay More, Charge More, Show Your Prices
Most service businesses are built on a model that makes growth hard: unpredictable revenue, high turnover, and prices that never quite cover costs. This workshop breaks down the three decisions that transformed Oak Bay Clean into a $760K/year recurring revenue business with 120 active clients: paying workers more than the market rate, packaging the core service as a subscription, and publishing prices openly on the website. Attendees work through a two-page action worksheet during the session, leaving with their subscription model mapped, their pricing simplified, and at least one clear decision made before they leave the room. The framework applies across service businesses, from coaching and hair salons to trades and personal services.
Victoria Westcott
Oak Bay Clean
Owner
Victoria Westcott is the co-founder of Oak Bay Clean, a residential cleaning company she built with her sister Jen during the pandemic into a $760K/year recurring revenue business with 120 active clients and a 4.9-star rating. Oak Bay Clean has been named Best Cleaning Company Victoria by the Canadian Choice Awards in both 2025 and 2026, and received the Customer Service Excellence Award from the Canadian Housecleaning Association in 2025. Victoria built her business on three principles most owners are afraid to apply: paying workers more than the market rate, offering a subscription as the core service, and publishing prices transparently on the website. She now helps other service business owners apply the same framework through workshops and digital education.
Lunch & Learn: A Proactive Approach to Business Structure and Risk Management
From entity selection to shareholder agreements and succession planning, overlooked structural issues can expose businesses to unnecessary risk and loss. This presentation identifies common gaps lawyers routinely see so that business owners can address them in a timely and effective manner.
Caroline Deane
Partner
Horne Coupar LLP
Caroline Deane is a lawyer with Horne Coupar LLP whose practice focuses on business, tax, estate, and succession planning. She helps business owners build stronger legal foundations, reduce risk, and plan for the future. A respected speaker and trusted advisor, Caroline combines deep tax expertise with a practical, business-first approach.
Marley Gibbons
Principal, Assurance
Designing a More Profitable Future
What does success look like for your business, and what is standing in the way? This collaborative workshop combines guided discussion with the 6-Box framework to help participants explore the future they want to create and the priorities that will get them there. Through peer conversations and practical reflection, attendees will uncover new ideas, challenge assumptions, and identify actionable steps to support more profitable and sustainable growth.
The Doane Grant Thornton Business Advisory Team helps business owners strengthen profitability, improve cash flow, and make confident financial decisions through practical, real-world financial advice.
Alanna Mann
Senior Manager, Independent Business Group, Assurance Services
Implementation Session: Turn Today's Ideas Into Your Next Profitable Move
You’ve spent the day gathering ideas. Now it’s time to decide which ones deserve your time and attention. In this guided implementation session, Pam will introduce The Profit Value Ladder, a practical framework for recognizing the difference between $10 tasks, $100 work, $1,000 decisions, and $10,000 moves. You’ll use it to identify where your time is going, determine what deserves your attention next, and build a focused 90 day action plan around your next profitable move.
Pam Ivey
Founder & Executive Producer
Profitable on Purpose
Pam Ivey is the Founder and Executive Producer of Profitable on Purpose. For more than 25 years, she’s helped entrepreneurs simplify their businesses, strengthen profitability, and focus on the work that creates the greatest impact. Known for her practical, no fluff approach, Pam helps business owners turn ideas into clear decisions and meaningful action.
Guided Networking: Make the Right Connections
Forget awkward networking and collecting business cards you’ll never use. In this guided session, Evangeline Mathura will help you move beyond small talk and have meaningful conversations with other women in the room. You’ll connect around real business needs, shared experiences, and opportunities to support one another, so you leave with relationships worth continuing after POP.
Evangeline Mathura
Evangeline Mathura
Founder, Vancouver Island Women Connect
Conference Coordinator, Profitable on Purpose
Evangeline Mathura is the Founder of Vancouver Island Women Connect, a community focused on creating meaningful connections and opportunities for women across Vancouver Island. As Conference Coordinator for Profitable on Purpose, Eve brings her community building experience to POP, helping create an environment where women business owners connect openly, share what they need, and build relationships that continue beyond the conference.
One day. Focused on you. Designed for your next level.
October 23, 2026
Esquimalt Gorge Park Pavilion
Greater Victoria, BC
Post-Event Experts
The work doesn’t end on October 23.
Meet the experts who will continue working with you after POP, helping you put your 90-day plan into action and keep moving forward over the months that follow.
The Money Relationship Rewrite: How Your Beliefs About Money Shape What You Earn
In this session, we’ll run a money belief audit to uncover what’s really driving your finances—including the inherited beliefs you didn’t even know you were carrying. You’ll learn the science behind mindset, exploring how your RAS and your thoughts literally shape what you experience as possible with money. Together, we’ll reframe and flip the heavy, fear-based scarcity beliefs that are blocking you, then step into a powerful identity shift: becoming the version of you who expects clients, charges what she’s worth, and invests with confidence. Lasting wealth starts with who you’re being, not just what you’re doing. You’ll walk away with an action plan to earn more money. Come with a journal, expect live coaching and Q&A, and leave as the person money seeks.Forget awkward networking and collecting business cards you’ll never use. In this guided session, Evangeline Mathura will help you move beyond small talk and have meaningful conversations with other women in the room. You’ll connect around real business needs, shared experiences, and opportunities to support one another, so you leave with relationships worth continuing after POP.
Jillian Minter
Jillian is a certified money coach for entrepreneurs ready to scale from stuck-at-6-figures to powerful 7-figure CEOs. With a background in transforming struggling businesses into thriving ones, she knows what it takes to turn chaos into cash flow. After burning out from hustle culture and battling a scarcity mindset, Jillian discovered coaching—and her true calling. She sold her studio, moved across the country, and became certified in 8 coaching modalities. As a Professionally Certified Coach, she now helps women heal their money stories, manifest abundance, and grow wildly profitable businesses without the grind. Her clients don’t just earn more—they become the breadwinners and confident leaders they were always meant to be. Jillian believes everything you desire already exists in the quantum field—you just have to believe it’s yours.
